PrenSpel

Website
2011
Deasign
Wordpress

PrenSpel

Svenska Spel - Sweden's largest regulated gambling corporation - aimed at promoting subscription-based lottery tickets.

About client

Svenska Spel is a public company operating in the regulated gambling market in Sweden.

Challenge

An interactive experience aimed to promote lottery ticket subscriptions.

Solution

The solution involved an online quiz in which subscribed users could answer monthly and accumulate points through answering general knowledge questions. Wordpress was chosen as the backend content platform for the Flash-based game frontend.

Final result

The result was a clean looking experience, accompanied with Google Analytics used to track the behaviour of visiting users. Both Fröjd and the client were very pleased with the result.

Case info

Client: